Belgian design
By our own design studio
"Why the name Terre Bleue? Terre Bleue is a reference to the blue planet, the Earth. Blue is a symbol for water, but means so much more. According to colour psychologists blue stands for ‘reliability’. Terre Bleue’s cross-shaped logo is a symbol of harmony in the Inca culture."
For work, for leisure or for a party, our designers know exactly which stylish combinations and elegant looks will make you feel good. The secret? A perfect fit, top quality and creative design with an eye for detail.
Our stylists at Studio Terre Bleue spend twelve months working on each collection. In the design studio – the beating heart of our Belgian fashion house – every design takes shape, growing from a sketch into that favourite piece of clothing in your wardrobe.
Curious about our women’s and men’s collections? Discover them here.
Terre Bleue is a fashion house with an authentic story. Our story is that of a passionate, enterprising family with a heart for fashion and a heart for people in particular.
Mauritz Perquy and his brother Jozef start a wholesale business in clothing and accessories. After a few years they name the young company Duror (inspired by the French for ‘as durable as gold’), because their main motivation is quality. It still is.
Jozef’s sons, Piet and Erik Perquy, take over and expand their range to include women’s, men’s and children’s clothing. This proves a success, generating explosive growth.
The brothers are itching to put their own designs on the market. They launch their own brand, Porcini, with chic women’s clothing that is completely attuned to the spirit of the times.
Dirk Perquy, Jozef’s grandson, takes over the management of the family firm and launches Chummy Face, the company’s own collection of casual children’s clothing.
Mums are squeezing into the largest sizes of the Chummy Face children’s line. So, at the customers’ request, we start a casual chic line for women. The collection is called Terre Bleue.
We open our first dedicated boutique in our home city of Ghent.
Time to bring men in from the cold. We launch a men’s collection. Peter Perquy, the fourth generation, joins the family firm. He is the commercial director of Terre Bleue.
Launch of the Terre Bleue online store.
We pool our knowhow and expertise with the Belgian fashion brand Gigue, becoming part of the same fashion company.We begin our export strategy in the Netherlands.
We pool our knowhow and expertise with the Belgian fashion brand Zilton, becoming part of the same fashion company Duror Fashion Group.
Peter Perquy is taking over the management of the family business, making him the fourth generation at the helm of the fashion house.
At Terre Bleue, we believe that it is vital to commit to sustainability where possible. This runs from respect for people and the living environment, to even the way in which we look at fashion. A few of our items also already have a small ecological advantage when it comes to material. You can easily recognise those more sustainable items from the quote ‘It’s only blue and natural’ on the accompanying label. You will discover everything about our various initiatives on the following pages.
Sustainable Entrepreneurship
Sustainability at Terre Bleue
Terre Bleue ♥ you. Are you a fan of Terre Bleue too? Discover how radiant well-known and less well-known fans look in our clothing. And share your own favourite look on Instagram or on our Facebook page with the following hashtags:
#terrebleue #terrebleueofficial #terrebleuetogether.
By our own design studio
Is no coincidence
We’ve tested it ourselves
Makes all the difference
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