LA VITA ITALIANA
THE SPRING/SUMMER 2024 COLLECTION TRANSPORTS YOU TO A SOPHISTICATED WORLD OF PURE LIVING WITH RICH DESIGNS, STUNNING COLOURS, AND EYE-CATCHING LOOKS.
Summer’s a choice. And we're choosing La Vita Italiana, where enjoying life is everything. Reconnect, get together, enjoy the moment. Natural fabrics, easy fits, and soft jersey will guide you through a summer full of connection. A summer where a certain amount of devil-may-care attitude means you'll enjoy every day, empowered by fits made to live in. You may even discover a bit of la vita 'semplice' – the simple life. Sophisticated simplicity that drips in luxury without sacrificing freedom. See and be seen, it's your world.
CONQUER THE WORLD
Spring/Summer 2024 brings premium designs, made to love and share. The summer collection is steeped in luxury, energy, and a sense of southern charm. Statement pieces with a wow effect that are still wonderfully wearable and ready-to-go. The Sicilian landscape is at your feet.
This summer's trend colours range from earthy, neutral tones like ecru and soft brown to intense hues like yellow, coral, and lilac. Even if you lean more towards either style, you may not be able to resist mixing and matching: these shades meld together beautifully to create surprising next-level looks. Print lovers will no doubt be crushing on stripes as a focal pattern for both men and women.
The speckled dark blue sleeveless jumper for her and a modern trench coat with graphic accents for him are the styles to own in summer 2024.
This jumper’s wearability means it's an immediate favourite (it's perfect as an accent piece over a bralette, simple blouse, or dress), but what truly makes it a must-have is the detailed, soft knit and bold open side.
The trench coat, in turn, is a modern version of a classic essential that's not short on craftsmanship: the clean lines paired with bright red interior accents results in a trench fit for the future.