Our brand name Terre Bleue refers to our ‘blue’ earth. Water covers more than 70% of our planet’s surface and the blue in our name and the logo are therefore symbolic of water and reliability. Access to (drinking) water is essential to ensure the successful development of communities. Every year, Terre Bleue donates a percentage of our profit, via Ondernemers for Ondernemers (Entrepreneurs for Entrepreneurs) to Join For Water, a Belgian organisation that is active in developing countries and works on a sustainable water policy.
In the past five years we have supported a water management project in two Haitian river basins. Together, we made sure that 28,000 people were given access to safe drinking water and we irrigated 840 hectares of agricultural land. This year saw the final phase of this wonderful project but that does not mean that this is it. For our next initiative we are supporting a project to protect Uganda’s water supplies.
Things such as climate change, a fast growing population and major landscape changes (such as deforestation and the increase in agricultural land) put a huge amount of pressure on the ecosystems and fresh water supplies in Uganda. Through this project we can help the population to deal with the consequences of these changes. Join For Water provides assistance in multiple areas, such as the protection of water sources and source zones by planting trees and reinforcing river banks but also through providing the local population with the necessary know-how. This way we not only ensure access to safe drinking water and water for agricultural purposes but we also support the economy. Because water is the basis of all life.
We do not participate in Black Friday!
Anyone who buys an item from Terre Bleue between 25 and 28 November supports the organisation Join For Water: a Belgian organisation dedicated to the preservation and protection of fresh water supplies in developing countries. So no Black Friday at Terre Bleue but we do have Bleue Friday. With our focus on sustainable entrepreneurship we have made a conscious decision not to offer discounts but we do like to give something back. This is how we hope to mitigate some of the fashion industry’s impact on the environment. Buying more than you need, at ridiculously low prices, is not part of our philosophy.
We at Terre Bleue are proud of our clothes: beautiful, timeless pieces that are made to last. This is why we have the Bleue Friday initiative instead. The name Terre Bleue refers to our blue planet which is 70% water. From Friday 25/11 until Monday 28/11 we will donate 10% of your purchase amount to the organisation Join For Water, in partnership with Ondernemers voor Ondernemers. This is how you can help protect Uganda’s water supplies.
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