Exclusive: behind the scenes of the new summer collection

SPRING SUMMER 2023 COLLECTION

The new summer collection was inspired by southern vibes and the beauty of nature. We have created the perfect balance between sophistication and fresh energy with stylish fits and a clever use of accent colours. Natural materials such as cotton and linen are perfect as the temperature rises and when exploring uncharted territories.

A NOMADIC AMBIENCE IN MARRAKESH

It was a unanimous decision to have the shoot in Marrakesh, Morocco.  This vast area with nomadic vibes perfectly fits the mood of the summer collection. The bleak desert in combination with soft building structures and materials exudes a sense of pure warmth that encourages people to travel and enjoy life. The use of reliefs and structures in the pure materials of a number of pieces adds an extra dimension and stimulates the senses, as does the location of this shoot. The colourful embroidery and the traditionally knotted fabrics in particular steal the spotlight.

COMPLEMENTARY COLOURS IN A WARM SETTING

The sense of warmth and adventure also translates into the use of colour whereby the tints in the collection and the environment enhance and complement each other perfectly. The rust-coloured desert provides a harmonious interplay of colours, combined with the fresh colours and subtle shades of ecru throughout the various designs.

THE MODELS

For this shoot we could count on two famous, international models: Daria Roxin, who has been a very popular Terre Bleue model for some time now, and Nuno Ramos Marquez, who represents our brand for the third time in a row. Both models bring an accessible individuality to the campaign with character and charisma, which just happens to be the attributes that perfectly sum up the look of this collection.

A MOTIVATED TEAM, INSPIRED BY NATURE

It’s not only the location but also our motivated team that are at the heart of this campaign. A series of essential links, from the first designs to the shoot, resulted in a campaign that effortlessly translates our story for the summer of 2023. The attractive settings in Marrakesh naturally provide images that inspire and is a perfect showcase for pieces that speak for themselves.

Designer: Maryse Poivre, Gert Motmans & Sébastien Vandekerckhove.
 Styling: Ellen Monstrey
 Photographer: Oona Smet
Videographer: Liesbet Peremans
Production: Mindbox
Make-up artist: Sofie Van Bouwel